Has traffic to your website slowed? Something’s not right there. Could it be that your content doesn’t hit the mark? We’re pretty sure we know what’s happened.
Content such as blog posts, product descriptions, videos, infographics—if done right, all can play a role in engaging your favored demographic.
However, writing content alone isn’t enough. You need to give your content a good SEO push.
Why? Because it will improve your company’s online presence by putting your name out in the open more organically.
As a business competing in the digital space, you’ll want to make sure you’re hitting all the SEO marks to engage your audience and lead them further down the funnel.
However, SEO can be a time-consuming process for you or your IT team. One way to mitigate this? Hire an SEO writing service.
By finding a dedicated SEO writing service, you’ll receive content that brings traffic to your website, is rich with your target keywords, and is compelling and persuasive for your customers.
Still not sure? Let’s look through the reasons why optimized writing is invaluable in this day and age.
The Pros of Having SEO Content on Your Website
Content services give you an edge against the competition through ownership of digital space.
But aside from that, you’ll hoist the sails of all your marketing efforts with a solid content marketing strategy.
Aside from ranking high in search pages, here are some other benefits writing SEO can have on your site:
- It has a high ROI
- Low cost to get started
- Informs and engages your audience
- Helps in the long term
- Builds brand credibility
- Strengthens brand awareness
That said, it can be tiresome to create blog posts by yourself, doubly so if you have to go through the trouble of finding relevant keywords yourself.
A content service can do the heavy lifting for you while also having quality control measures in place for content to please both readers and search engines.
The Non-Negotiables of SEO Writing
SEO writing is a crucial part of any business’s SEO content marketing strategy. With the right keyword choice, writing for SEO in search engines like Google can help you get discovered by the audience your business wants to find.
SEO Writing is not just about writing content. Optimization of the content itself is closely interwoven with the process to make sure it gets seen by the right people.
Here are some components of SEO Writing that you need to know about when you write for Google search.
Search Intent
Search intent refers to the underlying reason why a searcher asks a particular query. It’s an objective that a searcher would like to accomplish—namely to learn, to buy, or to enjoy.
Content writing is about putting out relevant data that matches the user’s search query.
For example, if you’re looking to buy trampolines, and you plug in “trampolines for sale near me” in the search bar, you’ll get a list of relevant articles on the first page of the results. This is where you want your pages to appear.
Keeping search intent in mind helps writers prepare and structure their articles for the best impact on their target audience.
Keyword Implementation and Research
Keyword research will help give you an understanding of search trends so that you can create content that best meets the needs of your target readers.
You can use tools like Ahrefs or Google Search Console to find out the most promising keywords that suit your business’s needs.
For small businesses, finding long-tail keywords helps you rank better since you’re competing against fewer websites.
Once you’ve listed down your target keywords, you can ask SEO content services to make useful data around them that will convert visitors into customers. But oftentimes, they can do this for you too.
Meta Description
Simply put, meta descriptions are the text (or images) included beside your web link that tells Google what content you’re providing.
This is a handy tool for a search engine to get an idea of what you’re delivering.
If you own a company that sells shoes and wants to boost your sales with blog posts about how great your newest launched products are, putting up a relevant photo with your meta description can help search engines show your site to the right audiences in SERPs when they search with a keyword.
Title Tags
According to Impact Plus, 36% of marketing experts think that the title has the most relevance in any SEO strategy. A title tag tells the search engine where you are publishing your content from.
Titles, quite literally, tell a story. But with such few words in comparison with the rest of the information—what makes it so important?
Titles are used in several ways by a search engine: they’re used as keywords in search results, they display in the navigation bar when users are presented with different types of content, and they help search engine optimizers organize their sites.
In short, they’re the first touchpoint for readers and a major decision factor for search crawlers in finding the best articles.
The Pros of Hiring: SEO Writing Services at Scale vs a Freelancer
Hiring an SEO content writing service at scale can help you massively increase your traffic and organic reach. But there are alternatives to gaining writing services too—such as hiring a freelance writer.
So what makes these services any different?
If you take the time to understand the pros and cons of hiring a content writing service, you’ll be able to make an educated decision about how much time and money you’re willing to invest in your online strategy.
Table of Content Services vs a Freelance Writer
| SEO Content Services | Freelance Writer | |
| Fixed costs that will help you plan your budget | Yes | Depends |
| Accepts detailed feedback that goes on for multiple rounds | No | Yes |
| Rigorous editing and proofreading protocols | Yes | No |
| Content goes through expertly-trained writers, editors, and graphic designers | Yes | No |
| Provides a keyword list to get a grasp of the SEO action plan | Yes | No |
| Publishes fully optimized content directly to your site | Yes | Sometimes |
| Includes relevant and optimized visuals | Yes | Sometimes |
| Can write a free trial article to verify their expertise | No | Sometimes |
| Keyword optimization with SurferSEO to help your page rank | Yes | No |
Grab Your Regular Supply of Great Content Here!
Imagine if you could find the right content to improve your business and also help you make more money? Yeah? Well, you’re in luck.
At CopySmiths, we draft excellent content for all industries. We’re constantly crafting beautiful and compelling content for our clients, rich with keywords that Google and readers would love.
Our group of amazing writers, editors, and research specialists help research the right keyword, write, edit, and produce quality content for companies of all sizes.
Sounds like your sort of thing? We’d love to have you! Don’t hesitate to send us a message through our contact form today.
Before You Go… (A Short Crash Course on SEO)
Alt: digital marketing and click-through rate tags and write content that ranks behind the scenes
If SEO is a completely foreign concept to you, it can be overwhelming to take it all in. Let’s cover it briefly.
Search engine optimization (SEO) refers to the ongoing process of attracting higher-quality visitors through Google SERPs, as well as other search engines in mobile and otherwise.
It’s all about boosting your site’s ranking in search results pages.
Visitors who find your website often have high expectations and seek measurable results before making a purchasing decision.
When you gain visibility through an effective and comprehensive SEO strategy, these expectations can be met, and more business is initiated.
SEO is a broad field and can further branch down to three distinct categories:
- On-page SEO
- Off-page SEO
- Technical SEO
Alt: write content ranks in google seo and content keyword stuffing but don’t use keywords
Off-page SEO is about gaining high-quality backlinks through link building, while technical SEO is about optimizing the user experience in your business’s website by tweaking the website itself.
This means removing any Error 404 pages, allowing search engines to crawl and index your site, and improving site speed.
Content services, in particular, prop up your business’s on-page SEO strategy with great content that both ranks and is pleasant to human eyes.
That’s as condensed as we can get when it comes to SEO! If you’d like to know more, don’t hesitate to send a message to grow your business with SEO today.
