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If you own an eCommerce business, we’re guessing you might have tried outsourcing your content at some point.

Once you start outsourcing your content you’re passionate about, the quality of the copy goes down. So is it possible to have someone write content for you—while keeping your standards?

In this podcast episode, Andrew Youderian and Katrina McKinnon, the founder of CopySmiths.com talks about effective strategy in outsourcing your content. Listen in as they discuss how the CopySmiths team is “killing it with cold outreach“, versus the long posts.

Andrew and Katrina will share:

  • How to kill it with cold outreach
  • Where to find the best writers
  • Whether it’s possible to outsource content without the quality going down

katrina and andrew podcast episode

Katrina gets to share her thoughts about hiring someone to created content for you. Learn what she means by saying “killing it with cold outreach!

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Katrina McKinnon

I'm Katrina McKinnon, the author behind Small Revolution. With two decades of hands-on experience in online work, running eCommerce stores, web agency and job boards, I'm now on a mission to empower you to work from home and achieve work-life balance. My passion lies in crafting insightful, education content. I have taught thousands of students and employees how to write, do SEO, manage eCommerce stores and work as Virtual Assistants. Join our most popular course: SEO Article Masterclass