We began creating content for the GOFAR blog in August 2018. Before we started, organic traffic was sitting at less than 1,141 visitors per month, growing by perhaps a handful of visitors each month.
As of November 2019, organic traffic now sits at 97,254 visitors per month, and is still growing.
Not too shabby!
How did GOFAR get to 97,000 monthly organic visitors?
Well, the majority of visitors arrive after searching in Google for one of several phrases in the “car warning lights” keyword cluster.
I imagine that they’re sitting in their car wondering why there’s a light blinking on the dash and whether that means it will blow up – on the spot – if they attempt to drive.
Or worse, they’re standing by the side of the road looking at the dashboard, it’s starting to rain, they’re late for work and need an answer, NOW.
Either way, they’ve typed something along the lines of car warning light or dashboard light or car light symbols into Google.
By focusing our attention on this cluster of keywords we can publish solutions-based articles, create a sequence of Visual Assets and build everything into a container that we call the Car Warning Light Resource Centre.
Subsequently 100,000 people with a specific problem – that GOFAR solves – have visited the blog.
Visual Blogging Is Where It’s At
Something that I think we do a little differently to other content marketers is our love of visual communications.
Personally, I’m a visual-based learner and so this is often reflected in the way the team ends up building content for our clients. I like to ‘map it out’ and then create drawn representations of the problem at hand.
But this is not the only reason why we have a focus on visual blogging.
I’ve come to believe that Google is a visual learning beast. It is hoovering up data and wants to learn more about images. It is constantly testing the position of images in the SERP.
Images usually hover around 23% of all search queries, which is a significant chunk of real estate. Images are important!
When we come across a problem/keyword that people are searching on, and it is naturally visually-oriented, then it is a perfect match for our Visual Blogging concept.
Think of the Resource Centres as visual blogs. Rather than being jam-packed with 100s of articles on topics such as how to check your engine light, we’ve packed it full of pictures that answer the same question, but visually.
The Resource Centres are always supported by a cluster of blog articles such as Can You Drive a Car With the Check Engine Light On and How Many Miles Does it Take to Clear a Check Engine Light.
And, the blog articles have visual cues embedded throughout the text.
Here, let me show you!
This is the Mileage Tracker Resource Centre. Similar idea, but different keyword.
And this is the Car Logbook Resource Centre. Same idea as the Mileage Tracker above but a different keyword for a different geographic region.
With our blog management service, we can attract your audience to your solution. More engagement, longer dwell time and increased brand recognition.
