Copywriting Services: Different Tasks Marketers Need to Delegate

Every marketer’s dream is to see their business flourish and bring in as much profit as possible — all while providing value for their consumers.

Whether it’s social media marketing, writing press releases, white papers, or creating web copy, your quality must be exceptional.

Being a copywriter to craft all your copy while simultaneously managing your different marketing strategies can be taxing. It opens the door to errors and poor quality content.

An astute marketer knows when to delegate work.

If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate.

John C Maxwell. Leadership Expert, Speaker, Author

Hire professionals to handle some of the tasks that we’ll talk about below to improve your efficiency and put your marketing a notch above the rest.

The content you post on your business’s social media platforms determines how well you reach your target audience and convince them to buy from you.

Can you comfortably create content that is relevant, engaging, and authoritative for all your social media handles?

If you can create the content, can you post consistently and on time to ensure you meet your followers’ content needs?

If the answer to either of the two questions is no, you need to hire someone with excellent copywriting skills to help you with social media marketing.

You can hire a social media marketer to:

Schedule social media updates
Research relevant hashtags
Vet relevant followers
Create your social ad copy
Write and post your copy on time.

Content Marketing

Whether you’re writing content for a new website or need to update the content on your already established site, hiring qualified copywriters is something you should consider.

Some of the tasks you can delegate include:

Formatting blog posts
Writing new/updating old landing pages
Sharing pingbacks on social media accounts
Writing ebooks
Writing whitepapers
Writing and editing press releases

Formatting Blog Posts

Your blog posts should be error-free and well-formatted otherwise readers will bounce in no time.

You can hire proofreaders for quality assurance to read your posts and eliminate errors.

Landing Pages

Your web pages will convince prospective customers to buy or bounce in a matter of seconds.

How professional do your pages look?

Do they give credible information to the audience, and do they answer your customers’ questions?

You can hire writers to create top-notch content for your website pages or improve existing ones.

A good landing page should have:

A compelling headline
A selling proposition
The benefits of your proposition
Visual content (images and videos)
Social proof
Reinforcement statement
A closing argument
Call to action (CTA)

Pingbacks are a great way to link a credible person to your business and create social proof.

They notify you when other websites link to content on your site.

Hire a motivated worker to do this for you to create authority and strengthen the social presence of your business.

Writing E-books

An ebook is a sure way of making your website more appealing to customers and getting your all-important email list to bring you new leads, but it’ll only work if it’s well written.

How long would it take you to write a helpful and authoritative ebook?

Do you even have the time to write one?

Engage a copywriting services provider to craft an ebook on a subject matter relevant to your business to use as a lead magnet.

Writing White Papers and Press Release Pages

White papers are a key strategy to give in-depth information to make more people trust in the value of your product or service.

If you have a press page, you must keep it updated to earn more mentions. The more press time your business gets, the higher your chances of growing your business.

You can delegate the task of preparing whitepapers and keeping your press page updated to qualified copywriters.

An editor is also important to ensure that every press release is written in the right tone that puts your business in the best light.

Your Blog Strategy

Your blogs should always be consistent, high quality, and authoritative. As your business grows, you will have to hire copywriters to generate the kind of blogs that will attract and keep customers.

Outsource copywriters to handle:

The copywriting
Keyword research
Audience and topic research

Keyword Research

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Of what value is an article if it doesn’t meet the needs of the target audience?

The key to cutting through the industry and getting your copy ranked high on Google is using the right keywords in your articles.

With the right keywords, your content will be visible to more people, increasing your chances of winning more customers.

You have to constantly keep tabs on keywords and trending issues which can be a handful, so engage external help to get the job done.

Hire research and copywriting services providers to look up broad industry terms that are relevant to your copy. They will also search for long-tail variations of keywords to help build relevance for your articles.

The copywriter should have expertise in keyword research tools such as SEMrush, BuzzSumo, or Surfer to help them nail the right keywords for your copy.

Audience and Topic Research

Your copy will only make an impact if it reaches the right audience and covers relevant topics.

Delegate audience and topic research roles to credible copywriting services providers and watch your articles rise to the top of search engine ranks.

Email Marketing

Did you know that email marketing is one of the most efficient tools in content marketing?

You can only make profits from this tool if your emails are persuasive and crafted to speak to the needs and thoughts of your target customers.

What better way to maximize this strategy than engaging a professional copywriter to help you develop great content?

You can hire a copywriting services provider to:

Proofread, format, and link emails
Send email broadcasts
Prefill templates for email broadcasts
Monitor email analytics

Nothing puts off a reader than having to read through an email with poor punctuation and spelling mistakes.

You can up your content marketing game by ensuring that your emails are always updated with testimonials and relevant links.

You also need to keep track of your emails to check how well they are performing and make revisions to your strategy if necessary.

Tracking email success rates can be time-consuming, so apart from a professional copywriter find an email analytics strategist to help you keep tabs on your performance.

With analytics, it’s easy to highlight the areas you need to improve to make your emails hit the target.

Marketing Shouldn’t Be a One Man Show

Even with the best marketing skills, it is impossible to do all the copywriting and marketing for your business and do it right.

Delegate tasks to professionals to help make your marketing strategy more efficient.

Summary of Marketing Tasks to Delegate

Task	Examples of Key Skills Required
Social media marketing	Social media Writing Using images Scheduling tools
Content marketing	Editing and proofreading Writing Research Keyword tools SEO
Blogging	Keyword tools Research SEO
Email funnels	Research Editing and proofreading Email tools