When you have a question, you almost always turn to the Internet in search of an answer.
As a business owner, you must realize that most of your customers and clients are no different. If they’re facing a problem in their work or day-to-day lives, they’re very likely to turn to Google (or a similar search engine) to seek a solution.
When your potential clients or customers type in their query on the search engine, what they’re looking for is a comprehensive and actionable solution to their problem — from a source they can trust.
And for most search queries, the very first result that Google comes up with will likely be a blog post.
This makes blogging an indispensable part of the online marketing strategy for most modern businesses.
Consistently publishing high-quality content in the blog section of your business website will help you build trust with your readers and potential customers.
Relevant and informative blogs will also help your website rank highly on search engine results pages (SERPs) for queries relating to your industry or product category.
This will, in turn, attract new audiences to your website and increase the visibility of your business over the internet — which is unquestionably the world’s largest marketplace.
To yield the best results from your blogging efforts, however, you will need to put some time and effort into your content creation process.
Quality content provides the reader with education, entertainment, or a solution to their problem. The best blog writers can often achieve all three at the same time!
If you’re an experienced writer who enjoys blogging and has the time for it, then this should be a breeze for you.
However, it’s no secret that most business owners are strapped for time.
Overseeing the many different functions associated with running a business — including accounting, HR, and marketing — can be quite time-consuming.
This often leaves you with little time to give the company blog the attention it needs to become an effective and valuable part of your marketing mix.
If time scarcity is a problem you’re currently facing, then hiring a reliable blog writing service might greatly benefit your brand — and your bottom line.
What Is a Blog Writing Service?
The best blog writing services are staffed by a team of experienced content writers, editors, and SEO experts.
A blog writing service may also hire teams of freelancers to provide clients with writers and editors who have exactly the right skill-set for their business needs.
Considering that, according to a recent HubSpot survey, more than 53 percent of marketers cite blogging as one of their top online marketing priorities — it’s not hard to see the immense value that a high-quality blog writing service can provide.
With organic search driving more than 50 percent of website traffic, it’s no surprise companies that maintain an active blog snag 67 percent more leads per month than those that don’t — even when they’re part of the same industry.
Here’s what you can expect the best blog writing services to do for you:
- Conduct SEO research
- Hire experienced blog writers
- Vet each writer’s skills and expertise
- Provide training on writing effective blog content for your business
- Negotiate rates, deadlines, and other administrative particulars on your behalf
By doing so, they help you save time and focus on your core business objectives while ensuring that you build trust with your audiences, attract potential customers to your blog, and always meet your content marketing goals.
Why Do You Need Experienced Blog Writers?
As we talked about, a reliable blog writing service can connect you with experienced editors, SEO experts, and blog writers alike.
But if you’re passionate about your business and enjoy expressing yourself through writing — you might be wondering why you need to hire an external blog writer in the first place.
After all, running a business is neither easy nor cheap.
So why pay for something you can do in your own free time? And why not just hire an intern or two to write for you during the busiest months, when you can’t do it all yourself? Wouldn’t that be the more cost-effective solution to your SEO and content marketing needs?
Well, sort of. In the short term, you will probably save some money with that approach. And when you’re just starting out — hustling every day and bootstrapping your way out of obscurity — that short term reprieve can be extremely tempting.
Giving in to that temptation, however, might significantly hamper the long term success of your business.
Here are a few reasons why the experienced writers and editors employed by a blog writing service can help you grow your business over the long haul.
Greater Focus on SEO
In order to work with a reputable content marketing service provider, a blog writer will have to have an in-depth understanding of search engine optimization, meta descriptions, and keyword research.
Writing for a high-quality SEO blog that ranks consistently on the first page of Google results takes more than just a way with words and a creative writing degree.
It requires a certain level of technical knowledge about the principles of SEO, user intent, and audience engagement.
In short, a skilled blogger needs to be a good writer — but not all good writers can be effective bloggers.
You should, therefore, hire a blog writing service to ensure that your company’s website contains high-quality content that is perfectly optimized to rank well on search engines. Particularly for your main product and service categories.
Quality and Scalability
Consistently publishing valuable and insightful content on your blog is one of the easiest ways of establishing yourself (and your business) as a credible expert in your industry.
In the same way, poorly-researched blogs that are full of grammatical and spelling errors can hurt your credibility and damage the reputation of your business.
Hiring a reputable blog writing service will ensure consistency in the quality of your blog posts, because such agencies edit, proofread, and fact-check every post before it gets published.
Blog writing services also have multiple writers available at any given time. So if you want to start a new blog or increase the frequency of posts on your existing one — they will be able to handle the larger volume of work without compromising on quality.
Cost-Effectiveness
Blog writing services are infinitely more cost-effective than full-time staff writers or even independent contractors. They not only create written content for your blog, but they also provide SEO, keyword research, and management services as an added bonus.
To hire full or part-time writers for your company, you’d need to spend time and money on conducting interviews, negotiating salaries or freelance rates, onboarding, training, among other staffing costs.
For every article that’s written, you’ll have to ensure your freelance writers work within your budget.
All this can take up a lot of time and energy.
A reputable blog writing service such as CopySmiths can help you avoid these problems and remain within your budget by implementing a specific, predetermined pricing plan for all your content needs.
How to Choose the Right Blogging Service
To enjoy the benefits of working with a content marketing agency, you will need to know how to choose the right service provider for you among all the available options.
Ideally, you should choose an agency that can provide satisfactory samples of previous work or testimonials from past clients.
Additionally, they should offer in-house editing and project management services, while publishing content on a reasonable schedule that works for your business.
