Each week we create a round-up of eCommerce related stories that appeared in mainstream press. You may be able to apply some of the principles in the articles to your work, but mostly they are included to keep you up-to-date with how eCommerce is generally evolving.
In this week’s issue:
Enhance Your Facebook Store With A Fan Gate Promotion
Sprucing up your Facebook page with engaging content can be a great way to get your followers and new fans excited about your page. There are a variety of things page administrators can add to their page to personalize and enhance a users experience. One of the most talked about methods is hosting a fan gate on your Facebook page to share exclusive offers to new visitors. This can be a great way to add value to your page and can give new fans a great incentive to Like your page by offering exclusive content. Continue reading …
Best Approches To SEO Strategies
One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases. Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings. Continue reading …
Make It Easy for Customers to Contact You
OK – so the title of this post seems pretty obvious, right? One would think so, but there are still companies out there who seem to have forgotten to include their contact information on their website. With online sales expected to increase by 15% this year, it’s important to make sure your company’s contact information is easy to find and readily available should your customers need it. Continue reading …
The 5 Most Important Web Design Tips, EVER
Web design is a critical element of your ecommerce site. Check out today’s episode to learn the five most important rules to making your website look great. Although we’ve created tons of videos and blog articles about ecommerce web design, we still get tons of information requests to make your site look better. Continue reading …
5 Conversion Tools for SEO and Beyond
The quickest path to earning more from an ecommerce site’s organic search traffic is to convert more consumers who already go there. I addressed that topic previously, at “SEO: Convert More Before Driving More.”
Many SEO strategies focus on driving more visitors. But what use is driving more searchers to a site that can’t convert them? Continue reading …
33% of smartphone users have made a purchase on mobile: survey
A third of smartphone owners have used their device to buy a product online, according to a new survey.
The study by EPiServer found that a further 26% had bought something online using an app. Continue reading …
How Social Commerce Works: The Infographic
Here’s a beautiful new infographic on how social commerce works; the social psychology of social shopping, from the good people over at Facebook commerce platform TabJuice. Continue reading …
For every online shopper, a clothing size profile via webcam
UPcload has devised a way to assess shoppers’ sizes via webcam before they buy.
A full 40 percent of the clothing purchased online ends up being returned, and most often the reason is that it doesn’t fit. That’s according to Berlin-based UPcload, which has devised a way to assess shoppers’ sizes via webcam before they buy. Continue reading …
