An enormously important and influential part of your sales process is how you display your products in your store. Think about the millions of dollars that are spent by large retailers such as Walmart, Apple, in displaying their products in a pleasant setting. The online environment limits the presentation of your product to a flat, small, non-tactile image. Most people end up squinting to really see your product.
If you resell a product from a manufacturer or distributor then you will often be supplied with photographs. Use these in your store, but also make more of your own. This will help you to stand out from your competitors.
At a minimum, you ought to provide:
- Front, back and side photographs of your product.
- If your product comes in different colours, then provide a photograph of the product in each colour.
- Provide detail photographs. Show the seams in clothing, the button on cameras and the rope on a tent. Get as close as you can to all the different parts of the product, and provide those photos.
How to DIY Photo Shoot
Setup up a DIY Studio Background
Creating a consistent background for your products ensures you achieve a professional look. When you are first building your store you need to focus on getting it up and running so you can start making sales. Initially, until you have proven that you’ll be selling successfully, you don’t need brilliant product photography. It needs to be good enough for customers to understand, in detail, what they are buying.
If you have the budget to employ a professional photographer and studio to take high quality photographs then this is the best option. Not everyone starting out, however, has the money to spend on photography.
