6 Rules for Logo Design
Do not underestimate the power of a logo for your online business, and the effect it can have on customer sales. A logo can inspire trust, loyalty and admiration and is used to create instant recognition for your online store. A professional looking logo, in turn, makes your online store look professional. Customers inherently trust [...]
Weekly eCommerce News Wrap – Issue 5
Each week we create a round-up of eCommerce related stories that appeared in mainstream press. You may be able to apply some of the principles in the articles to your work, but mostly they are included to keep you up-to-date with how eCommerce is generally evolving. In this week’s issue: Enhance Your Facebook Store With [...]
Weekly eCommerce News Wrap – Issue 4
Each week we create a round-up of eCommerce related stories that appeared in mainstream press. You may be able to apply some of the principles in the articles to your work, but mostly they are included to keep you up-to-date with how eCommerce is generally evolving. In this week’s issue: 47% of Britons have reviewed [...]
How much does a good quality logo cost for your online store
How much will a logo cost you? If you’re working with a local graphic designer then it’s a good idea to start the conversation with what you think a logo is worth to you in monetary terms. Are you prepared to pay $10, $100, $500 or $1000 for a logo? Tell the designer. This will [...]
Weekly eCommerce News Wrap – Issue 3
Each week we create a round-up of eCommerce related stories that appeared in mainstream press. You may be able to apply some of the principles in the articles to your work, but mostly they are included to keep you up-to-date with how eCommerce is generally evolving. In this week’s issue: Swedish-Style Social Commerce – Pop-up [...]
Improve your About page to inspire trust in your customers
The About page on your eCommerce store is critical to your success. Have a look at your website metrics and you’ll often see that your About page is one of the most popular pages in your store. Prospective customers use the About page to get a sense of your company and its degree of professionalism. [...]
How to establish trust with good eCommerce design
Trust and Good Design are closely correlated. Without good design, consumer trust in your business diminishes. In this screencast we take a walk through a few sample eCommerce stores to illustrate how design can impact a customer’s experience, and whether it can help to create trust or not. Watch the full screencast Raw Transcript Today [...]
Weekly eCommerce News Wrap – Issue 2
Each week we create a round-up of eCommerce related stories that appeared in mainstream press. You may be able to apply some of the principles in the articles to your work, but mostly they are included to keep you up-to-date with how eCommerce is generally evolving. In this week’s issue: Discounts and loyalty: a bad [...]
