Set up a DIY Studio Background When you are first building your store you need to focus on getting it up and running so you can start making sales. Initially, until you have proven that you’ll be selling successfully, you don’t need brilliant product photography. It just needs to be good enough for customers to [...]
How to improve your DIY product photographs
Good quality photos of your products are incredibly important for the viability of your online store. If your customer can’t see what they are buying, they are obviously less likely to buy. But not everyone can afford a professional photo shoot for their products so here are some tips for making the most of what [...]
Ensure your Product Photos Do Their Job
An enormously important and influential part of your sales process is how you display your products in your store. Think about the millions of dollars that are spent by large retailers such as Walmart, Apple, in displaying their products in a pleasant setting. The online environment limits the presentation of your product to a flat, [...]
How to ruin product photos, instantly.
Unprocessed homemade photos. While the photos on this website were shot by someone who took care to make them look consistent, no effort was made to improve the photos once they were shot. Elementary sharpening, color and lighting corrections would take these homemade images a long way, and probably for a price not exceeding the [...]
20 Examples of Beautiful Product Photography
Product photography plays an important role in sales conversions. If your customer can’t get a clear picture of the product, they won’t know what they’re buying, and are therefore less likely to buy. Make sure your product photos are presented beautifully and you might just get a few more sales. Crate & Barrel This furniture [...]
How to create product descriptions that sell
Your product pages are, in effect, your sales person. And your product page is the one place in your website where your customers will spend the most time. So, make them work for you! A customer will have questions in their mind when they arrive on your product page. Is this the right product for [...]
Your dodgy product photos are better than nothing.
Short answer: Take lots of photos and add them to your online store. They don’t have to be Pro; they just have to be big. One thing I’ve noticed is that many online stores only have one product photo per product. Even though many products have a front, back, top and bottom, most stores still [...]
How to get your products found by customers?
Short answer: Include relevant additional keywords, and lots of them, in your product name. Not as many sales into your online store today as you’d like? How do I know that? I can see that your site isn’t showing up very well in the search engines. And more specifically, I can see that your products [...]
