Infographic – Making better product pages
Check out this infographic from GetElastic. Although I do have a few comments: I’m surprised that the average conversion rate is only 2.13%. In my experience it’s closer to 4% , and sometimes as good as 6% depending on what I’m selling. I wonder where they got that specific factoid from? It’s a benchmark number [...]
4 Camping Gear Suppliers Doing It Right
I know a little bit about camping supply stores having run campingcentral.com.au for several years. During my time I moved their monthly sales from $4,000 to above $30,000. Not a bad effort with limited budget and time! And in that time customers were always after a bargain and quick delivery. These were always their top [...]
Delegate your Domain to BigCommerce
When you have completed your domain registration you will need to ‘point’ it to the BigCommerce servers. This will allow customers to find your store on BigCommerce’s platform, but using your own custom Domain Name. ‘Pointing’ your customers in the right direction means logging into your own domain Registrar and changing a minimum of 2 [...]
9 Tips for Finding Awesome Freelancers on oDesk
Have you ever tried to work with freelancers on oDesk and found the experience absolutely awful? I’ve heard many stories about failed oustourcing experiences. But it doesn’t have to be that way. Follow the below 9 tips to make your outsourcing experience easier and more fulfilling. Tip 1 – Find good communicators Look for contractors [...]
How to make the most of outsourcing with oDesk.com
“Outsourcing” and “freelancing” are two hugely popular buzzwords that have apparently revolutionised business in recent years. Don’t believe the hype. Instead, think of “outsourcing” as simply hiring someone for a job you need done. If your stove breaks, you tend to “outsource” to a professional repair person. The process you would generally go through is [...]
How to Communicate Cost-Effectively with Designers
At a minimum your online store should have a professionally designed logo and a store template that matches. But how do you communicate what you want to a designer? The quickest way to blow your store design budget is to miscommunicate with a graphic designer. A designer will typically charge by the hour for their [...]
How to Do a DIY Photo Shoot
Set up a DIY Studio Background When you are first building your store you need to focus on getting it up and running so you can start making sales. Initially, until you have proven that you’ll be selling successfully, you don’t need brilliant product photography. It just needs to be good enough for customers to [...]
How to Create a Logo with BigCommerce
Your logo is an important part of your store identity. Essentially, it is the image that customers will immediately associate with your store, so it needs to say in an instant what your store is about. For example, if your store is selling party supplies, like balloons, hats and streamers, your logo should be brightly coloured [...]
